Bplasticfree was founded in 2018 with one simple ambition:
My mission is that you shouldn't need to be wealthy to be eco friendly. The Waxyz entry price point is the same as a cup of coffee on the high street.
I am Catriona, the founder of Bplasticfree.
Living on the coast in the beautiful village of Crail in the East Neuk of Fife, Scotland I’m acutely aware of the impact of plastic pollution. I see discarded packaging wash up on our beaches every day as I walk the coastal path, run along the beach or swim in the sea.
But thanks to the Blue Planet the world has at last woken up to a need to change, to slow the throw away culture, over consumption and reduce our reliance on single use plastic.
Following voluntary redundancy from John Lewis Partnership in 2018 I took a holiday that changed my life.
Whilst travelling around New Zealand in a camper van I noticed the popularity of beeswax food wraps. A new and alien concept to me then, but one that I loved and which inspired me.
I resolved that when I returned to the UK I would set up my own business making re-useable wraps – and so Waxyz were born!
I am no eco warrior but the Waxyz journey has opened my eyes and taught me so much educating myself through the inevitable green washing and making simple changes to my lifestyle, which has in turn inspired new products for the Bplasticfree range.
Small daily actions really can really help us cut back on plastic pollution and combat climate change. Take the challenge and contribute to a future free from plastic pollution.